"Snow Fall"
Multimodality Analysis
Visual
The visual imagery seen in "Snow Fall," is simple yet effective. The colors used are black and white, the black text against the white background. This style is effective because, the layout contains: videos, animation, a readable text size, and information of the people featured in the videos. A slideshow is also a part of this article, which shows skiers enjoying the slopes at Stevens Pass ski area.
Aural
"Snow Fall" provides two videos about "being one with the snow," the excitement that skiers share when they are on/going down the slopes. The dangers of what can happen and what has happened, for example, the accident of skier Elyse Saugstad is also explained. The music is soft along with the soft tone that is used by those being interviewed.
Spatial
Paragraphs/sentences are double spaced after each new paragraph begins. The text is organized by different subjects titled by different headings, and within these subjects there is information about skiers or places to ski such as Tunnel Creek. Separating the skiers from places to ski serves as the proximity of spatial.
Gestural
In the videos, the gestures seen are made through facial expressions. As the people speak, they are only being shown from the chest up so there is not a lot of movement being focused on; however, they are expressing themselves by how wide their eyes get as they speak or nodding their head as a sign of reassurance/ after they speak.
Linguistic
The word choice that is used in the beginning of the article is to describe Elyse Saugstad's skiing accident. The words used are "burst, shattered, whoosh of sound, etc." Using these words helps the reader to comprehend how bad Saugstad's accident was without having to see it visually. Similar words are also used in describing Tunnel Creek with it being "roughly cut, sprinkled with glaciers, powder stash," and so on.
Rhetorical Analysis
Audience
One of the main audiences is skier's. "Snow Fall" focuses on skiing, the excitement/joy that comes with the activity or sport. While, explaining the positive of skiing they also shine light on the negatives which are the dangers of what can happen, and also where some of the safest places to enjoy skiing are.
One of the main audiences is skier's. "Snow Fall" focuses on skiing, the excitement/joy that comes with the activity or sport. While, explaining the positive of skiing they also shine light on the negatives which are the dangers of what can happen, and also where some of the safest places to enjoy skiing are.
Purpose
The purpose of "Snow Fall" is to inform skiers the dangerous aspect of skiing, such as avalanches. It also suggests the safest area in Tunnel Creek to ski. History is given to the readers about Tunnel Creek, where the name derives from, and the snowstorms that occurred in February of 1910.
Context
The context is the Web. This text is meant to be read as useful information/things skiers should either know or be aware of. The colors and pictures are simple, containing black, white, and gray, pictures of snow, mountains, and people. The phrases that are used are descriptive, easy to imagine. The technologies this text use are videos.
Author
John Branch is a journalist/writer for New York Times. He comes across as someone who is very knowledgeable, who may or may not have experience in what he's writing about such as skiing, but is very reliable in doing enough research to establish personal credibility.
John Branch is a journalist/writer for New York Times. He comes across as someone who is very knowledgeable, who may or may not have experience in what he's writing about such as skiing, but is very reliable in doing enough research to establish personal credibility.
Genre
The genre is essay. "Snow Fall" is a story written by Branch, which is collected information about avalanches. He traveled to collect stories from skier's about their experiences along with the families of those who were impacted by avalanches. Because, he's a journalist/writer he reports a story by also giving his opinion and interpretation.
The genre is essay. "Snow Fall" is a story written by Branch, which is collected information about avalanches. He traveled to collect stories from skier's about their experiences along with the families of those who were impacted by avalanches. Because, he's a journalist/writer he reports a story by also giving his opinion and interpretation.
Design Choices Analysis
Emphasis
The emphasis is within the title, its bold along with the first word of the article "The." The "t" is the largest letter of all the text, because it begins the entire article. The imagery is also emphasized by having motion and special effects to capture the readers attention.
Contrast
The contrast is the black text against the white background. This style makes the text pop and is easy to read. The videos are also set apart from the text because, they're aural and the text is linguistic.
Organization
The elements are arranged by information, the text that shares the same story will be organized together. Although, the pictures and videos may not relate to one another, they are organized on the right side of the article.
The elements are arranged by information, the text that shares the same story will be organized together. Although, the pictures and videos may not relate to one another, they are organized on the right side of the article.
Alignment
The arrangement of the text is aligned to the left, slideshow/videos on the right. The images of snow/mountains are aligned in the center.
The arrangement of the text is aligned to the left, slideshow/videos on the right. The images of snow/mountains are aligned in the center.
Proximity
The proximity is seen with the headings and the information. The headings are shown to be more important because it tells the reader what the text is going to be about.
The proximity is seen with the headings and the information. The headings are shown to be more important because it tells the reader what the text is going to be about.
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